Content is cheap. Attention isn't.Twelve years spent earning it,strategy, performance, and social.
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Content Strategy
Performance Marketing
Brand Socials
Twelve years of content marketing for brands that wanted real growth, not another agency filling a calendar and calling it strategy.
I've led content for a startup through its hardest scale years, run a studio that shipped branded writing for Swiggy, Vedantu, and the GST Commissionerate, and recently shaped social for some of India's most-watched luxury hospitality names, ITC, Shangri-La, The Leela.
The work spans content strategy, brand storytelling, performance marketing, and social. The thread is the same across all of it: editorial precision, voice that holds, and outcomes that survive past the launch week.
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Years In Content
From SEO foundations to editorial leadership at scale.
0M+
Impressions Delivered
Driven through editorial, ABM and lifecycle content at scale.
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Revenue Scale
ReshaMandi grew from ₹20Cr to ₹2000Cr in three years.
0%
Client Retention
Across six years of running an editorial studio.
Selected work
Social Strategy
Luxury Hospitality, Quiet Voice
Shaped social for three of India's defining luxury hospitality names. The work brought lead acquisition costs down to half the market standard while keeping each brand's distinct voice intact across feeds, formats, and seasons.
Content Strategy
Hyper-Growth Strategy
Built the content engine through India's fastest startup scale phase, from ₹20Cr to ₹2000Cr in three years. Drove over 22 million impressions, led ABM and lifecycle strategy, and earned the Best Customer Retention Initiative recognition for content-driven retention work.
Lifecycle & Email
Customer Retention
Designed lifecycle and email content that turned a retention problem into a recognition win. Email programmes consistently beat industry open-rate benchmarks. Awarded Best Customer Retention Initiative for the work.
Editorial Operations
A Studio That Wrote For Everyone
Founded and led a content studio for six years. Branded writing for Swiggy and Vedantu, long-form policy work for the GST Commissionerate, and editorial systems for a long list of growth-stage brands. Most clients stayed for years, not projects.
Performance Marketing
Content That Compounds
Wrote and optimised the SEO foundations for clients across industries, work that lifted client search traffic meaningfully and moved rankings by double-digit positions. The early years that proved good content keeps paying out long after it ships.
A content practice built for brands that need editorial discipline, strategy, voice, and writing shaped to outlast the launch week.
Content Creation
Editorial & Brand Voice
Editorial systems, brand voice frameworks, content calendars, ABM and lifecycle strategy. The architecture under the content, built so creative output stays consistent without anyone having to think about it.
Performance Marketing
Search, Conversion & Lifecycle
SEO and SEM-led content, conversion writing, email and WhatsApp lifecycle programmes. Content with numbers attached, search traffic that compounds, open rates that beat benchmarks, copy that pays itself off.
Social Media Marketing
Brand Social & Lead Generation
Brand-led social for hospitality, consumer, and growth-stage businesses. Recently shaped social for ITC, Shangri-La, and The Leela, work that held a luxury voice while quietly driving lead generation at half the market cost.
Mostly growth-stage companies, founder-led businesses, and established consumer and hospitality brands that need editorial discipline. The work has spanned hospitality, food-tech, ed-tech, government, retail, and luxury.